On Black Friday, you can find some unbelievable sales and deals on almost all products. One such category is jewelry. You can expect some of the lowest prices on this expensive and much-cherished gem, that is, the diamond, during the diamond engagement ring sale this Black Friday. Here is everything you need to know about buying diamond rings this season.

Plan well
If you have been thinking of popping the question to your special someone, plan to do it sometime after the holiday season. This way, you can buy the ring during the Black Friday diamond engagement ring sale period and keep it safe until you are ready to propose. You can get an excellent and an otherwise expensive ring within your budget, thanks to the discount deals.

David Yurman is an iconic jewelry brand that promises customers free overnight shipping on all Black Friday orders. If you are in a hurry to propose, this is the brand to pick up.

Look for smaller, newer jewelry brands
Established jewelry makers and brands don’t have to participate in Black Friday sales. They have their own set of exclusive customers anyway. So check out the new jewelry stores or the mid and small-sized ones instead. These are places and brands that could help you save a considerable amount of money.

Zales is one such brand that is promising up to 50% off on its engagement rings. The sale is up until 29th November. Few of their solitaires are available at 10% off.

Do not ignore online sellers
Online sellers have the advantage of not having to spend on a physical space, electricity, security, and staff. As a result, they are always able to offer better discounts. Do not ignore good online brands that have diamond engagement ring sales during the Black Friday season. You may be able to get some excellent prices on their products.

Do your research before stepping into stores
Find out the jewelers who offer the highest discount sales during the holiday season. But don’t look only for discounts. Check other offers too such as interest-free credit, warranty, maintenance, and quality. All these also matter when you buy an expensive engagement ring.

Kay offers up to 50% off on select engagement rings this Black Friday. Make sure to check it out.

Make appointments
Most jewelers are extremely busy during the diamond engagement ring sale period around the holidays. As a result, they may not encourage walk-ins. Ensure that you make appointments online or by calling the store. Also, make sure you arrive at the appropriate time. This will make the buying process easier for you and the seller.

Macy’s is offering up to 50% off on select engagement rings. The brand encourages customers to make appointments before visiting their stores.

Do not work on a tight schedule
Jewelers get many orders, many of them for customization, and they may take some time to deliver your ring. The time could range between six and eight weeks. So if you are planning to propose before Christmas, it may not work. So make sure you give yourself enough time between ordering a ring and actually proposing.

Do not stop at just the Black Friday sale
While the Black Friday sale is certainly a great day to check out what’s on offer during the diamond engagement ring sale, you don’t have to stop on this day. You can check out the deals on Black Business Saturday and Cyber Monday too.

Sales on engagement rings are rare, so definitely use the Black Friday sale period to find the perfect ring that suits your budget. These diamond engagement ring sale periods definitely shouldn’t be missed.