Over the years, fundraising has been an activity that gained immense popularity. It is a process of seeking and accumulating voluntary financial support for charity purposes. The concept also refers to identifying investors or sources of capital investment for business enterprises. Nonprofit organizations often depend on crowdfunding to complete their missions and maintain operations. Keep reading to learn more about the different types of fundraising and top platforms one can consider.

What is fundraising?

Fundraising is how people or institutions gather money for various purposes. Organizations that stand for nonprofit causes and business entities that run for profit-making may conduct fundraising events alike. A “fundraiser” is an individual or a trust that gathers money for a particular cause.

Types of fundraising

• Corporate fundraising- Corporate fundraising, commonly called cause funding, attracts businesses to donate to nonprofit organizations or for charitable activities. Here, NPOs approach corporations and request donations, and the company responds by financing. It serves two objectives. First, NPOs can generate a sizable amount of money to cover all their expenses in one location. Second, a firm can include this in its Corporate Social Responsibility program.
• Online fundraising- Because of its extensive reach, online fundraising has demonstrated the ability to reach a bigger audience and do so in a shorter turnaround time than traditional money-gathering methods. One can solicit a fundraiser to manage donations on a website that facilitates charitable giving. Online fundraising for medical emergencies is also possible, and it is currently being carried out via various platforms with great success.
• Direct fundraising- Direct fundraising is by contacting people via emails and social media and meeting in person, such as door-to-door collections. This method specifically targets people who regularly give donations to a cause or organization or who have done so in the past.
• Event fundraising- Event fundraising is a crucial component of charity organizations’ efforts in collecting financial aid. They conduct programs like marathons, food contests, book fairs, art shows, and blood donation drives. By participating in and enjoying the event, people spread the word about the event’s main objective- raising money and awareness of a particular social cause. Participants also contribute towards it.

Top platforms for fundraising

There are various online fundraising platforms. Sorting through the details to determine which is best for your organization can take time and effort. A few top platforms for seeking donations to advance your online fundraising initiatives are listed below.

DoJiggy
DoJiggy is a well-known fundraising software for nonprofit organizations and other establishments. It collaborates with clients interested in gathering financial aid from across the world. Therefore, no need to search further if you’re seeking an innovative, donor-friendly, and reliable one-stop fundraising tool that you can use without paying any fees.

Donorbox
Donorbox is a powerful fundraising solution with an easy installation process and a ton of functionalities that are simple to use. Many organizations choose it to help with their online donations. You won’t have to worry about signing a contract or paying for sign-up, or charges for continuing the service while using Donorbox.

GoFundMe
GoFundMe is a well-known digital fundraising platform. Numerous individuals use this crowdfunding website to raise money for unexpected tragedies, private causes, or medical costs. GoFundMe is ideal if you mainly rely on peer-to-peer and crowdfunding efforts. You can ask your fundraisers to launch a GoFundMe page on your behalf so that their network may assist you in raising money.

OneCause
For charitable organizations, OneCause makes internet fundraising simple. With this adaptable solution, they can quickly create challenges, launch online campaigns, and expand their reach. The platform provides services like ticketing, mobile bids and sales, peer-to-peer fundraising, organizing events, etc. The emphasis, however, remains on event fundraising.

QGiv
QGiv was established in 2007 to help with online fundraising. Their nonprofit management system enables political, religious, and nonprofit groups to streamline peer-to-peer money gathering, generate personalized donation quotes, and take advantage of fast and easy event registration.

Kickstarter
The majority of people are aware of Kickstarter when it comes to crowdsourcing. It is well known for assisting tech and artistic entrepreneurs in raising money from investors and starting their projects. Special rewards are frequently given in exchange as a way of saying thank you to their backers. With the help of more than 20 million donors since its founding in 2009, the business has collected over $6 billion and supported more than 200,000 initiatives.

With the right fundraising platform, one can effortlessly manage donor connections, receive financial aid online, and conduct various innovative fundraising activities. Additionally, one may increase their retention rates and foster stronger bonds with their supporters. Pay special attention to the aspects that matter most to your group and supporters.