Making the right domain selection is quintessential for your website’s overall success. If you make a mistake and go with the wrong domain registration, it may prove to be quite a hassle to switch to a new domain later without damaging your brand’s reputation or search rankings. Hence, it is essential to pick the correct domain name from the start. Unfortunately, when you are new to the market, it can be quite tricky to make an appropriate choice.

Here, we will share some ideas that can help you decide properly.

• Opt for the .com domain always
  There is an array of domain name extensions available today, such as .com, .biz, .org, .shop, net, .edu, .blog, or .co. However, we cannot stress this enough, but whenever possible, go with the .com domain. The fancy domain name extensions might seem to lure initially but stick to the classic, always. Why? Because people are better acquainted with .com domains over anything else. This is the reason most are likely to enter .com by default in the address bar. If the extension is too unusual, they may forget it. Also, the .com extension is used by around 47 percent of websites on the Internet. Of course, the .com domain will be more expensive than all other domain extensions, but it will be worth it.
• Ensure that it is easy to type
  Shopping for a domain name that is simple to type is important for your online success. So, please refrain from using words with multiple spellings, slang, or any complicated phrases, as they can make it hard for the users to look for your website on the Internet.
• Choose a brandable name over a generic one
  Creative and brandable domain names are certainly better than generic ones. Please bear in mind; your domain name is how the users on the Internet will find you. It is the backbone of your online brand. So, always ensure that the domain name is brandable and not generic. But, what is a brandable domain name? A domain name that stands out from the competition and is not stuffed with keywords is a brandable domain name. It will be more memorable than a generic domain name. Alternatively, to ensure that your domain name is brandable, opt for more catchy and new words. This is precisely what Bing, Yahoo, and Google did. Also, with the help of a thesaurus, look for interesting or exciting words that work well with your brand. You can even use a domain name generator to help you create a brandable and unique domain name.
• Watch out for the competition
  Before you select a domain name for your company, check out the domain names of some of the leaders and competitors in the market. Then, keep a check on the domain extension or the keywords used by them.
• Include rational keywords
  It is undeniable that adding rational and relevant keywords to the domain name can be pretty helpful for your business to get online recognition. However, the keywords you pick should precisely define what your business is all about. Alternatively, you can also use phrases that people usually input when searching for the product or services you offer. Doing this will better your search engine rankings.
  In this mixing and matching, do not overlook the content quality. As of today, Google gives more priority to the website with top content quality than merely the ones with keyword-rich domains. So, if you do not want your website’s ranking to be poorly affected, be careful with the quality. The keyword addition in your domain must be smooth and not look forceful.

Remembering and implementing these tricks while doing your domain registration will prove fruitful in the long run.